ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

I like making things real. My sweet spot is the overlap between strategic product thinking, human experience design, and the technology that brings them to life.

At Spikefin and Optimal Workshop, I learned that making progress is less about speed and more about ensuring we have capacity for the things that really matter.

Now, through Ortomate, my small product studio, I make useful things that reduce tedium and make room for the work that matters.

I wrote a short book about time perception called Thickening Time. Best way to enjoy it is to grab the personalised house music edition and go for a long walk.

I live and work from Wellington, New Zealand.

Right Now

Summer's on its way in Wellington and the evenings are stretching out. We're making the most of it as a family: new bikes for the kids and long walks around the city, and a fair bit of rearranging furniture as we continue to settle into our new home.

On the workbench atm: a Raspberry Pi, the new AI HAT+ 2, and a plan to build an opinionated toaster. So far it is mostly still a toaster.

Creative projects

Small things I've made out of curiosity, for fun, or because something needed to exist.

Most are experiments. A few have grown into Ortomate products.

You may find 🪲, 🤖, and 💡.