ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

I like making things real. Tight feedback loops to make the work lighter. My sweet spot is the overlap between strategic product thinking, human experience design, and applied AI.

At Spikefin and Optimal Workshop, I learned that making progress is less about speed and more about ensuring we have capacity for the things that really matter.

Now, with Ortomate as my exploration vehicle, I'm exploring systems that reduce tedium and raise impact, and sharing what I learn.

I also wrote a book about time perception called Thickening Time.

I live and work from Wellington, New Zealand.

Right Now

I'm splitting my time between build-work and strategy-work. In build-work, I'm designing practical, agentic systems and automation loops with a strong UX lens. In strategy-work, I'm working with leaders on practical AI adoption, organisational design, and company culture.

I write and speak about the patterns I see, particularly how automation changes not just what we do, but how we think. Recent pieces include the impact of Documentation as Infraculture, for when AI agents join your team, and how to think about Loops, Leaps, and Leadership in the context of orchestrated momentum.

I recently published Thickening Time: How to Stop Your Life from Disappearing. The full book is free to read at thickeningtime.com, with digital and print editions for people who want their own copy. There's also a personalised edition where an AI tailors the book, and the audiobook, especially for you.

Personally, we've moved our family to a new home in Wellington, New Zealand. We spent 6 years on the Kāpiti Coast, and are loving being back in the city itself. Being able to walk almost everywhere we go is a real source of joy.

Creative projects

These projects are an exploration of today's possibilities.

Some have graduated into Ortomate projects and products.

You may find 🪲, 🤖, and 💡.