ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

I'm a maker, thinker, entrepreneur, and father.

According to Gallup, my strengths include finding connections, creating alternate ways to proceed, and inspiring others with visions of the future. People typically describe me as calm, curious, and perceptive.

After 21 years as a B2B SaaS CEO at Spikefin and Optimal Workshop, I'm now building Ortomate, an AI Product Studio.

I live on the Kāpiti Coast in New Zealand.

What I'm focusing on right now

Right now, I'm splitting my time between two modes of work that sometimes pull in different directions while also feeding each other.

On one hand, I get to speak with leaders about bringing structure and discipline to their automation efforts. That's the big-picture work that shapes how companies adapt.

On the other hand, I'm down in the details — coding, experimenting, and building. Besides being fun, it keeps me honest. When I'm talking strategy, I know what's actually feasible in practice. And when I'm making things myself, I bring the broader context of what matters, and why, into my work.

This tension is deliberate. Too much strategy without practice becomes abstract. Too much implementation without strategy goes nowhere. With both, I stay sharp, curious, and useful.