ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

I'm a maker, thinker, entrepreneur, and father.

According to Gallup, my strengths include finding connections, creating alternate ways to proceed, and inspiring others with visions of the future. People typically describe me as calm, curious, and perceptive.

After 21 years as a B2B SaaS CEO at Spikefin and Optimal Workshop, I'm now building Ortomate, an Agentic AI Product Studio.

I live on the Kāpiti Coast in New Zealand.

What I'm focusing on right now

• Crafting AI assistants at Ortomate for:
  • Marketing and sales augmentation
  • Personalised content creation
  • Personal assistance and coaching
  • Productivity and workflow automation

  The process feels a lot like sculpting (or finding) an ideal assistant within all the relevant material I can assemble. Writing truly effective prompts requires in-depth analysis and understanding of industry challenges, company values, personal influences of key team members, and the unique goals of the users. After all, we're often expecting them to be experts, to have character, and get it all right the first time. Aspirational. Transformational.

• Speaking of 'character', I've been having some fun with an assistant who behaves like a tough love drill sergeant. So rude! So intolerable! But so effective.
• Staying current with AI and industry trends like Service as Software through reading and reflection.
• Kitting out my little cabin office in the hills with a stereo and some extra solar to power it.
• Having a good time with our one-year-old adventurer, Lou, as he learns to walk and talk