ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

I like making things real. My sweet spot is the overlap between strategic product thinking, human experience design, and the technology that brings them to life.

At Spikefin and Optimal Workshop, I learned that making progress is less about speed and more about ensuring we have capacity for the things that really matter.

These days I'm CTO at Letterboxd, and through Ortomate, my small product studio, I make useful things that reduce tedium and make room for the work that matters.

I wrote a short book about time perception called Thickening Time. Best way to enjoy it is to grab the personalised house music edition and go for a long walk.

I live and work from Wellington, New Zealand.

Right Now

I've joined Letterboxd as CTO. It's a rare thing: a product people genuinely love, made by a small team who care about film and the community around it. My job is to help that team keep doing their best work.

Summer's nearly here in Wellington and the evenings are stretching out. We're making the most of it as a family: new bikes for the kids and long walks around the city, and a fair bit of rearranging furniture as we continue to settle into our new home.

On the workbench atm: a Raspberry Pi, the new AI HAT+ 2, and a plan to build an opinionated toaster. So far it is mostly still a toaster.

Creative projects

Small things I've made out of curiosity, for fun, or because something needed to exist.

Most are experiments that run themselves. A few have grown into Ortomate products.

You may find 🪲, 🤖, and 💡.