ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

I prefer shipping to debating and re-imagining to incrementalism. Twenty-one years in B2B SaaS taught me the best strategy is often the one nobody will try, yet.

At Spikefin and Optimal Workshop, I learned that automation is less about speed and more about freeing judgement for the problems that matter.

Now at Ortomate, I'm exploring a simple idea: work that is orchestrated, not executed — systems that reduce toil and raise outcomes.

I live and work from the Kāpiti Coast in New Zealand, where the Pacific reminds us daily that human timescales are a convenient fiction.

Now

I'm designing practical, agentic systems, and sharing what I learn.

I write (occasionally) about the patterns I see - particularly how automation changes not just what we do, but how we think. Recent pieces include how documentation becomes infraculture when AI agents join your team, and loops, leaps, and leadership in automation transformation.

Half my time goes to AI advisory and fractional CAO services. Helping leaders structure what they think they want before discovering what they actually need. The other half I'm building (see below), because theory without building is just expensive conversation.

I operate in the gap between what's theoretically optimal and what actually works.

Creative projects

These projects are an exploration of today's possibilities.

Some have graduated to join the Ortomate AI-first SaaS stack.

You may find 🪲, 🤖, and 💡.