ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

I like making things real. Tight feedback loops and systems that make the work lighter. My sweet spot is where UX, product thinking, and applied AI meet.

At Spikefin and Optimal Workshop, I learned that automation is less about speed and more about freeing capacity for other things that matter, too.

I spent about a decade at Optimal Workshop building the right kind of company to build the high-empathy product we aimed to build. Culture, hiring, rituals, and the small operational choices that make teams feel safe and effective. That experience shaped how I lead: people first, product right behind.

Now, through Ortomate (my exploration vehicle), I'm exploring a simple idea: work that is mainly orchestrated, rather than executed. Systems that reduce tedium and raise impact.

I live and work from Wellington, New Zealand.

Now

I'm designing practical, agentic systems with a strong UX lens, and sharing what I learn.

I write (occasionally) about the patterns I see, particularly how automation changes not just what we do, but how we think. Recent pieces include the impact of Documentation as Infraculture, for when AI agents join your team, and how to think about Loops, Leaps, and Leadership in the context of orchestrated momentum.

Lately I've been splitting my time between building and working alongside leaders on practical AI adoption. Ortomate is the place where that exploration happens, and where I share what I learn. I still believe theory without building is just expensive conversation.

Creative projects

These projects are an exploration of today's possibilities.

Some have graduated into Ortomate projects and products.

You may find 🪲, 🤖, and 💡.