Hello, I’m Andrew.

I’ve created this page to introduce myself and to help kick-start meaningful human connections. I’m hoping it might spur useful conversation to help us understand one another a little deeper and more efficiently.

I live on the beautiful Kāpiti Coast in New Zealand with my amazing family including our three kids and two black dogs. It’s important to me that we make time to eat together, create things, and enjoy the simple things in life.

I think and read a lot about possible futures — how we might do better and be better. I love riffing on ideas. If you’ve got one I’d love to hear it!

People have described me as calm, curious, and perceptive. I really enjoy learning and try to consider many perspectives, especially when they’re different to my own. What’s yours?

I find life easier when people say what they mean. Please ask questions if you’re unsure what I’m thinking. My face doesn’t always give it away (or so I’m told). My opinions are often more flexible than they seem. I tend to ask questions and reflect when I hear new information, and I prefer to consider available options when making a decision.

I thoroughly enjoy creative activities and don’t make nearly enough time for them. I do my very best thinking in the shower or while out walking alone. I’m best at reading on a plane or when listening to the rain.

I’m often fascinated by word choices. I seek clarity and sometimes find humour and intrigue in thinking about the intended, unintended, or alternate meanings for things we say and how we say them.

At the age of 12 I knew I’d run a business some day, and so I started learning small business accounting. I remember thinking “I guess my business will start small, so I’d better learn this stuff”. I still love learning new things and enjoy wrapping my brain around the next obstacle in my way.

I’ve been a B2B Software CEO for 21 years, first at Spikefin and then at Optimal Workshop until Oct 2023. My time has been spent focussing on improving human experiences for both customers and colleagues. I love using design to make products and process easier, better.

I’ve enjoyed curating work environments of freedom and responsibility, designed to help everyone do their best work. I’ve spoken for audiences globally about diverse topics such as organic business growth, organisation design, leadership dynamics, culture-building, user experience, product management, product vision, and forecasting futures.

According to Gallup my strengths are: finding connections between disparate phenomena, creating alternate ways to proceed, inspiring others with visions of the future, engaging in work that stretches my talents, and working hard with friends to reach a goal. You’re welcome to read my StrengthsFinder Insights Report.

I like meeting new people and can be a little quiet until I get to know you. I’ll warm up.

You can find me on Twitter, LinkedIn, or by email.

Thank you for caring enough to read this far :)

Andrew Mayfield

PS. I created a printable weekly A5-sized (folded A4) planner with daily todo lists, space for notes, dates and a weekly habits tracker. Enjoy!

PPS. Your feedback is a treasure I’ll cherish. If you’d ever be kind enough to offer me feedback I will gratefully receive it.