ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

While you debate, I'll ship. While you optimise, I'll reimagine. Twenty-one years running B2B SaaS companies has taught me that the best strategy is often the one nobody is willing to try.

At Spikefin and Optimal Workshop, I learned that automation isn't about efficiency; it's about freeing human judgment for problems that actually matter.

Now at Ortomate, I'm betting that AI won't replace product teams—it will expose how little most of them were thinking in the first place.

I live and work from the Kāpiti Coast in New Zealand, where the Pacific reminds us daily that human timescales are a convenient fiction.

What I'm focusing on right now

I encode principles into systems that build themselves.

Half my time goes to advisory services and automation consulting. Helping leaders structure what they think they want before discovering what they actually need. The other half I'm building at Ortomate, because theory without building is just expensive conversation.

Most consultants give advice from a safe distance. Most builders never zoom out far enough to see the system. I refuse to choose.

When I design agentic systems, I know which promises will break at scale because I broke it myself last week. When I'm building, I know which elegant solution will get killed by reality.

I operate in the gap between what's theoretically optimal and what actually works.

Recent creative ideas & experiments

Many of these projects are an exploratory bet against convention. Most are still in development (you will see 🪲). Some exist purely for fun or to prove a point.