ANDREW MAYFIELD

Who I am

I build because the world is unfinished and automate because time is precious.

I prefer shipping to debating and re-imagining to incrementalism. Twenty-one years in B2B SaaS taught me the best strategy is often the one nobody will try, yet.

At Spikefin and Optimal Workshop, I learned that automation is less about speed and more about freeing capacity for other things that matter, too.

Now at Ortomate, I'm exploring a simple idea: work that is orchestrated, not executed. Systems that reduce tedium and raise impact.

I live and work from Wellington, New Zealand.

Now

I'm designing practical, agentic systems, and sharing what I learn.

I write (occasionally) about the patterns I see, particularly how automation changes not just what we do, but how we think. Recent pieces include the impact of Documentation as Infraculture, for when AI agents join your team, and how to think about Loops, Leaps, and Leadership in the context of orchestrated momentum.

Half my time goes to AI advisory and fractional AI leadership services; helping leaders structure what they think they want before discovering what they actually need. The other half I'm building (see below), because theory without building is mere expensive conversation.

Creative projects

These projects are an exploration of today's possibilities.

Some have graduated to join the Ortomate AI-first SaaS stack.

You may find 🪲, 🤖, and 💡.